The Publication
Editorial Standards
What we promise about every word on this site, and how you can hold us to it.
01
Clinical review before publication
Every article, review and buying guide is read by a registered veterinarian before it appears on the site. Reviewers check the medicine, the dosing language, the red flags and the emergency thresholds. A reviewer can hold a piece indefinitely, and regularly does.
02
Evidence first, experience second
We lead with current consensus guidance from veterinary colleges, peer-reviewed literature and nutritional bodies such as AAFCO and FEDIAF. Where the evidence is thin or contested, we say so plainly instead of filling the gap with confidence.
03
Sourcing you can follow
Claims about disease prevalence, treatment outcomes, drug interactions or nutrient requirements are traceable to a named source. We do not cite other content sites as medical authority.
04
Independence from advertisers
Commercial partners never see copy before publication, cannot request changes, and cannot buy a ranking, a score or a recommendation. Affiliate links are disclosed on every page that carries them.
05
Product testing and scoring
Product reviews assess ingredient panels, guaranteed analysis, build quality, safety history and value against comparable options. Scores are set by the editorial team and reviewed by a clinician. Where we have not handled a product in person, we say so in the review.
06
No substitute for a consultation
We publish information, not diagnosis. Anything urgent, worsening or unclear belongs in front of a veterinarian who can examine the animal. Our writing says that whenever the situation calls for it.
07
AI use
We do not publish machine-generated medical claims. Where tooling assists with research, formatting or drafting, a human writer rewrites and a veterinarian reviews before publication. Bylines always name real people.
08
Review cycle
Health content is re-checked on a rolling schedule, and immediately when guidance changes, a product is reformulated, or a recall is issued. Each article carries the date it was last reviewed.
Tell us when we get it wrong
Errors are corrected in public, not quietly deleted. Read our corrections policy or meet the clinicians on our veterinary review board.